We are Here to Make You Fall for Natural

Miri's main mission is to offer you high-quality, sustainable natural products. To this end, we are guided by the 4 main principles:

Scientific Approach to Cosmetic Formulation

Miri’s philosophy is quite simple: Only the best for you and me. As an enthusiastic DIYers, we learned that not everything that is natural suits our skin and that some things can’t be used straight out of kitchen! After years of trainings and troubleshooting, we are proud of the fact that our formulations are developed in cooperation with cosmetic chemists, to ensure important things are taken into account, such as safety and stability of the product, pH balance and proper preservation. We select our ingredients carefully, to serve a purpose and act in harmony with each other, all backed by proven scientific research.

 

Natural Beauty

We don’t think that every natural ingredient is automatically safe, and every synthetic ingredient is dangerous. But we do believe our skin accepts best ingredients which are found in nature. With that philosophy in mind, we have taken a rigorous approach to ingredient selection to ensure it provides a meaningful benefit to the skin. We opt for natural ingredients, but, when not available or the form is not the most efficient, we also accept nature-identical ingredients from a synthetic origin. The origin of an ingredient is an important factor; the impact of that ingredient on the product's effectiveness, however, is even more important.  

 

Clean Beauty

We formulate with sensitive skin in mind aiming to strike the right balance between "as much as needed" and "as little as possible". At Miri, we embrace the use of smart products that are both effective and gentle and that enhance and support the natural functioning of the skin. We steer clear of aggressive, toxic or overly hyped ingredients and add ingredients in a percentage recommended by experts, to make a difference, but avoid overburdening our skin and our bodies.

 

Sustainability

We are committed to being environmentally friendly. We select only ingredients that are safe for our health and the environment. Our packaging uses only recyclable or recycled material, and we are on a constant quest for better, more sustainable packaging options. We take seriously each person's responsibility to make our world a better, healthier place – both for humanity, and for the flora and fauna with which we share our planet.